“The Dress” Appears In Salvation Army’s Domestic Violence Campaign
The dress that fractured the Internet is now being used to heal.
The Salvation Army is using the now-infamous, arguably colored apparel to send an undisputable message about domestic violence.
“Why is it so hard to see black and blue?” the international movement’s South African arm tweeted Friday, along with a striking photo of a battered woman, wearing the now-distinct gold-and-white dress.
The beaten blonde is covered in black-and-blue welts, representing one out of six victims of abuse, according to the Salvation Army’s campaign to end the mistreatment.
“The only illusion is if you think it was her choice,” the message reads.
The ad has gone viral since it was posted Friday morning.
“We have been absolutely bowled over by the interest in this advert and the way in which it went viral,” said Carin Holmes, a Salvation Army…
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