See Photos of Vintage Coca-Cola Signs from New York City to Bangkok

TIME

In 1891, Asa Candler bought a company for $2,300. That price tag in today’s dollars is closer to $60,000, but still, not a bad deal for a business that would gross a profit of more than $30 billion in 2014. During the early years, Candler focused his efforts on building his brand, offering coupons for free samples and distributing tchotchkes with the company’s logo on them. The aggressive marketing paid off. By 1895, a glass of Coca-Cola could be found in every state in America.

By the time Henry Luce purchased LIFE Magazine in 1936, Coca-Cola was just years away from producing its billionth gallon of its trademark soda syrup. The pages of LIFE bubble with Coke ads, the first one appearing in 1937, and many issues included multiple invitations to “add zest to the hour” and take “the pause that refreshes.”

But LIFE was not only a purchaser of…

View original post 240 more words

Advertisements

One thought on “See Photos of Vintage Coca-Cola Signs from New York City to Bangkok

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s