At this point, I should probably stop calling Livefyre a commenting platform.
Actually, the company has been expanding beyond comments for a while. It launched its StreamHub product, which included more social media widgets, back in 2012. And it acquired social media curation startup Storify last year.
But the company is taking another big step in this direction with the relaunch of its core platform, which it’s now calling Livefyre Studio. The idea, basically, is to allow online publishers (whether they’re news organizations or brand marketers) to gather user generated content from anywhere online, and then to republish it anywhere in turn.
In some ways, it’s similar to what Storify already does, but it sounds like the aim here is to provide that kind of social media curation on a bigger scale, with more automation, and often for more marketing-centric uses. (This could also turn Livefyre into more of…
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