The Hollywood-ification Of The App Store


Kim Kardashian: Hollywood’s success in the App Store could open the doors to future celebrity-publisher partnerships, suggests app analytics firm App Annie in a new report out this morning which looks back on the latest in app store trends. The game, a joint effort between the celeb and publisher Glu, was the most downloaded game on iOS in July, and helped Glu become the number one publisher by game downloads worldwide, as well as #10 in iOS game revenue.

The game also exists as further proof of the App Store’s push into the mainstream, where its top charts now tend to highlight titles that are more broadly accessible by everyday users. The Flappy Bird’s du jour. Or, more pessimistically, the app store is proof we’re in idiocracy as ridiculous titles like Toilet Time and Make it Rain become temporary hits until the crowd moves on to the…

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