[Interview]: How Sweet Tooth Turned their First 30 Customers into a Multimillion Dollar Business

Sniply Blog

One of the toughest challenges startups face is the transition from small fry to big fish. The secret “growth” formula behind each business is very different! The race to the top is seeing who can determine their proven growth strategy first while capitalizing on itSteve Deckert.

I sat down with Steve Deckert, Co-Founder and Marketing Lead for Sweet Tooth and discussed with him some of the early stage growth tactics his team used to grow their business from 30 customers to over 3000+.

Sweet Tooth is a Canadian-based E-commerce loyalty platform for online businesses. The platform helps brands increase sales through points-based programs and campaigns. Started in 2011, Sweet Tooth has since raised more than $2.25 million in seed funding.

From our interview together, I highlighted three key learnings points below:

1) Pre-sell your Product

“We identified a need, where no solution existed.”

Before Steve and his co-founders built a…

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